The DMS owns the store
CDK, Reynolds, Dealertrack — that’s the system of record you already pay for. Ripping it out is a multi-year fight. Meanwhile the work that actually sells cars lives in a pile of add-ons around it.
DEALERSHIP OPERATIONS / NEW JERSEY
Rooftop OS
Every yes, every STOP, every appointment — on the record. Your DMS stays where it is.
01 / THE LOT TODAY
The work is split. The risk isn’t.
A dealer principal doesn’t lose sleep over architecture. They lose sleep over a text that went out after someone said stop.
Consent is a checkbox
Most CRMs and DMSs give you a flag: in or out. If a lawyer asks when they said yes, how they said it, and whether every vendor stopped inside the window — a flag is not a record.
BDC leads slip
A web lead, a text, a call, an appointment. Four tools, three people, one customer who already said STOP in the first one. That’s how a good BDC still gets burned.
02 / PROOF OF EVERY CONSENT
Not a new rule. The records you’d want if you ever have to prove it.
The duty to honor a reasonable opt-out has been on the books. What’s changing is how often someone asks you to show your work.
Toyota of North Miami settled for $889,525 over texts sent after STOP replies. TCPA lawsuits are up 13.4% this year. Most tools will tell you they handle STOP. Ask them for the file you’d hand your lawyer.
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01 / GIVEN
When, and how, they said yes
A consent record — not a checkbox. Time, channel, and the words they used, sitting on the same log as everything else that happened at the store.
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02 / STOP
An opt-out that leaves the building
Push it to every department and every vendor inside the window you set. Not “we flipped a flag in our CRM.” Across the lot.
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03 / EXPORT
The history, for counsel
The full trail, exportable. The records you’d want if you ever have to prove it — not a screenshot of a status field.
FCC order 26-67 takes effect. Published October 26. It mostly loosens opt-out rules — it is not a new “start date” for consent itself.
Honor any reasonable opt-out inside that window. That duty has applied since April 2025. The FCC is taking comments on tightening it again — possibly 7.
Toyota of North Miami, texts after STOP. That’s the number a GM remembers. A flag in the CRM does not survive that conversation.
TCPA lawsuits this year. Consent windows in Rooftop OS are settings, not a rebuild — so the window can move when the comment period does.
Not legal advice. This is not a claim of legal compliance, a guarantee, or a substitute for counsel. Confirm your requirements with your attorney. We build the records. They tell you what the law asks for.
03 / WHAT IT DOES
Sits next to the DMS you already have.
First sale is BDC, inventory, and the public site. Full DMS replacement is where this is headed — not something we sell you today.
Keep CDK, Reynolds, Dealertrack
Rooftop OS runs next to the desk system you already live in. We are not asking you to cut over the store on a weekend.
Lead to appointment
The path from the website to a set time on the calendar — texts, calls, and the desk — without the handoff dying in a group chat.
Inventory and the public site
The lot the customer sees and the lot your people work match. One store, one record, not a website that drifted last Tuesday.
Nothing gets overwritten
Every action is written down. Screens are rebuilt from that history. If someone asks what happened on Thursday, you can show Thursday.
Its own database and keys
Each store is isolated. Another dealer’s data is not in your file, and yours is not in theirs. Encryption keys stay with the rooftop.
A setting, not a rebuild
Adding a rooftop is a config change. Hostname to store. No redeploy, no “we’ll get engineering to stand that up in six weeks.”
04 / THE DEMO
Two fictional stores. One CX-50. Nineteen minutes.
Seeded data. Ask for a walkthrough, then we can talk about your rooftop.
LIVE · SEEDED
Shoreline Mazda and Harbor Point Hyundai
A 19-minute guided tour follows one CX-50 from the website through BDC, the desk, and F&I. Eighty-eight vehicles on the lot. Nothing here is a customer store.
There is also a one-click pilot script we run with you. Dry-run only on this page — it does not stand up a live rooftop by itself.
Request a live demo
05 / WHAT IT COSTS TO RUN
Infrastructure. Then we talk pilot.
No software tiers on this page. The number below is what the pipes cost at list — not a plan, not a seat fee.
~$4.40per rooftop / month, at list
The infrastructure runs about $4.40 a month per rooftop at list price. That is the only price we put in writing here.
50employee seats on the free Access tier
Cloudflare Access sits in front of every employee seat. The free tier covers up to 50 users per rooftop account.
The rest — standing it up on your lot, training the BDC, how a pilot actually runs — is a conversation. Let’s talk pilot.
06 / WHO IT’S FOR
Single-store and small multi-store. Starting here.
Dealer principals, GMs, BDC managers. Not a 40-rooftop rollout deck.
One rooftop, or a few
If you can name the BDC manager and the desk manager without a directory, you’re the size we built this for.
New Jersey, Monmouth County first
We start where we can show up. Asbury Park. The Shore. Then we go where the next store is.
The people who own the number
If you are on the hook for appointments, text compliance, or what the lot looks like online — this page is for you.
07 / UNDER THE HOOD
For the curious. Skip it if you’re not.
Plain version: nothing gets overwritten. Every action is on the record. The screen you see is rebuilt from that history.
The write-only event log is the source of truth. Each rooftop has its own database. A control map ties hostnames to stores, so adding a dealer is a setting. Built by a team that also runs Hermes — Nous Research multi-agent infrastructure — and uses this stack every day.
123
event types
13
domains
43
tables in the store database
NEXT
See it run. Then talk about your rooftop.
Nineteen minutes on the demo. A pilot conversation after that — no software price list, no “book a demo” maze.